The Most Vicious Cycle

Kesha and Co's Stunning Response to Gun Violence


The song and film were created as an artistic response to the mass shooting at Marjory Stoneman Douglas High School in Parkland, Florida. It was designed to inspire young voters to vote in the midterm elections. McCann + Mill + the students from Marjory Stoneman Douglas joined forces with singer/songwriter Kesha. The song, “Safe,” was written by Kesha and her brother Sage Sebert and released as a video by March for Our Lives. Kesha sings with her brother Sage, “I don’t wanna be a moment of silence/I don’t wanna be an early grave/when I’m walking through the halls/I don’t wanna be brave/I just want to be safe.” Not too much to ask.

It is a 9 plus minute continuous Rube Goldberg-influenced filmmaking feat that takes place at a school during a shooting. It stresses the now predictable events that follow a mass shooting. It is disturbing yet drives home the point. We are locked in a cycle of violence without an end in sight. After every shooting, we have outrage, thoughts and prayers, and false promises. And it happens again and again, very much like the loop you will see here. The cycle can be broken.

The video was released by March for our Lives and Kesha to raise awareness and money for the nonprofit.