Nick Knight’s Montage

The Best Films of Fashion's Finest Moves

Above Image and Cover Story Image: Nick Knight

BY: Andy Shoulders

Nick Knight is a fashion name you should know. But even if you don’t know him by name, you almost certainly have seen his directing work.

Back in 2001, he directed his first music video ever – the controversial “Pagan Poetry” video by Bjork, which was banned by MTV in the U.S. for its explicit sex scenes (and pearls being sewn onto human skin?!?). In 2011, he directed another music video you just may have heard of: Lady Gaga’s “Born This Way.

Not only was Knight one of the first imagemakers to adopt digital film as a fashion-showing medium, he’s also director of SHOWstudio – a trailblazing fashion website that champions the entire creative process from conception to completion, which Knight says is “beneficial for the artist, the audience, and the art itself.” SHOWstudio has collaborated with some of the most notable names in the fashion world, such as Kate Moss, John Galliano, and Alexander McQueen. In addition to well-established names, SHOWstudio has also helped emerging talent show their creative expression, such as Gareth Pugh and Rodarte.

In order to recognize such up and coming talent, SHOWstudio launched a fashion film festival in November and recognized filmmakers with its Fashion Film Awards. Knight acknowledges that designers always create their garments to be seen in movement and that fashion film is the best way to showcase that. The festival (and subsequent awards) featured a range of fashion films made by professionals and emerging filmmakers, as well as submissions of digital and 3-D animation.

Check out the promotional video for SHOWstudio’s 2018 Fashion Film Awards, which shows that fashion can be exciting and inspiring both on the body and on screen.

Still image of a model used as a screen for projecting a movie against green walls with gold trim and pink chairs with gold trim