Hey! It’s Katy Perry
Female Empowerment with 18th Century Style
The new single “Hey Hey Hey” from Katy Perry’s fifth studio album Witness empowers women to buck conventions and make their own mark as the hero. To illustrate the song’s themes, the music video, directed by Isaac Rentz, features Perry as an 18th century royal fed up with her gilded cage and the trashy men in her life.
Mixing modern style and glam like a Metallica-style Mozart t-shirt and iced coffee in the morning from Starbucks with 18th century fashion like powdered wigs and hoop skirts, Katy Perry’s Marie Antoinette-style embodies the height of hipster royalty, as she secretly daydreams of being a candy-coded Joan of Arc. However, Perry’s would-be suitor can’t handle her newly discovered voice, so he sentences her to death by guillotine, as Perry’s Joan of Arc counterpart comes to avenge her.
The music video has a good visual style of storytelling, which can be seen from scene-to-scene. You can almost watch it with the music off and still get a very good sense of its themes of empowerment and patriarchy smashing with lyrics like “You think that I am cracking, but you can’t break me.”
The song, co-written by Sia, is one of Katy Perry’s favorites from her new album. She posts on Instagram, “After a year of peaks and valleys (remember, it’s all a journey), I wanted to end 2017 with a fun, triumphant piece of pop candy. Just think of it as a glam little stocking stuffer from me to you. ‘Hey Hey Hey’ embodies the fighting spirit I always want you to be able to find within yourself, and to see in me.”
Witness and the single “Hey Hey Hey” are now available on iTunes and Spotify.