Posh Does Sporty
Victoria Beckham's Collaboration with Reebok
Talk about going from Posh to Sporty.
We first caught word of Victoria Beckham’s collaboration with Reebok back in 2017, and since then, fashion hounds have been waiting with baited breath to see what her take on sportswear would be. Although the collection’s original release was slated for the end of 2018, we got to see a small capsule collection last summer that featured looks inspired by Reebok’s basketball archive from the 1990s.
The Posh/Reebok collab fully debuted on January 29th of this year, with a focus on minimalist and unisex pieces. The first drop sold out in less than 12 hours.
“The idea behind this collection was to mix the relaxed attitude of streetwear with the technical performance of sportswear, whilst staying true to the minimalist aesthetic of my brand and creating unisex pieces, which was key for me when developing the collection,” Beckham said in an official statement.
Posh has been a fan of Reebok for quite awhile. Back in the 1990s, before she got involved with a certain girl group we all know and love, she rocked several versions of the brand’s classic high-top sneakers. However, there’s nothing retro about her new collection. In fact, someone at the campaign shoot mistook one of the items, a pair of basketball-inspired snap pants, for a piece from the Victoria Beckham collection itself.
“I expect a lot out of my workout clothing,” Beckham said, “but I also expect it to be able to carry me through the day. It’s hard to find things that are cool and not too mumsy. This has a strong fashion edge, and I can’t wait to start wearing it.”
Photographed by Mario Sorrenti and styled by Alastair McKimm, the campaign features all the familiar streetwear pieces – unisex hoodies, sweatsuits, and bomber jackets – and performance garments such as two-piece sets and sports bras. The color palette is an elevated marriage of black, white, camel, silver, and bright orange. Beckham also made sure to include accessories in the collection. A beanie and baseball cap feature a logo mashup of the two collaborating brands (super clever, and were probably the first items in the collection to sell out). There’s even a backpack and fanny pack (excuse me – “belt bag”) available as well.
One thing is for sure – this collaboration with Reebok is pure Posh. When asked what her inspiration was behind the collection, her answer was simple:
“Just me, really.”