Superstars of Fashion & Music
Gwen Stefani, Pharell, Rihanna, more
As the saying goes, “Clothes make the musician.” Ok, we made that up but we all know that a performer’s visual statement is often equally important to their musical message. Sometimes more! At PROVOKR, we’re always impressed when artists find their side hustle, especially if it’s in a completely different wheelhouse. Here are our six favorite musicians creating amazing lines of fashion. Enjoy the show!
William Rast is not a fashion designer. Created by childhood friends Justin Timberlake and Trace Ayala, William comes from Timberlake’s grandfather, and Rast from Ayala’s grandfather. Founded in 2006, William Rast is known for high-quality designer jeans inspired by Justin and Trace’s lifestyle: think Hollywood Hills meets Tennessee mountains, and it’s quickly expanded into all sorts of men and women’s apparel.
Musician Pharrell Williams joined forces with Japanese fashion god Nigo to form Billionaire Boys Club (and later, Billionaire Girls Club), which focuses on limited run premium pieces. In March, the BBC launched a collaborative capsule collection with A Tribe Called Quest, in honor of the seminal hip hop group.
The erstwhile Posh Spice proved her namesake accurate in 2008 when she launched a clothing line. Curiously, she used her real name for the clothing line, rather than Posh, which seems like a no-brainer, since “posh” is British slang term for stylish or luxurious. Nevertheless, the posh brand proved an instant hit and sells dresses, handbags, and clothing for women of all shapes and sizes. And recently won the Victoria Beckham multiple industry awards including Best Designer Brand and Brand of the Year at the British Fashion Awards.
First it was her music. Then, her perfume. Then, her line of sneakers. Finally, in 2016, Rihanna introduced her first clothing line, produced by her own company, Fenty, in collaboration with Puma. Fenty x Puma offers a unique brand of fashionable sportswear, sporty bags, and – of course – high class kicks.
Sean Puffy Combs-Sean John
One of the oldest rappers-turned-businessmen in the game is Sean Combs, AKA Puff Daddy, AKA P. Diddy, AKA Diddy, AKA Brother Love, AKA Kazoo McGee… Ok, we made up that last one.
Known equally for his rhymes and his skills as a record producer, Combs founded his clothing line, Sean John, way back in 1998. It was an instant smash hit, and continues to churn out clothing for every type of consumer, from street clothes to high-end designer duds.
Earlier this year, it was announced that Sean John and the estate artist Jean-Michel Basquiat have teamed up for a capsule collection, merging fashion, art, and music. The line highlights a few of Basquiat’s greatest hits, including Pez Dispenser and Melting Point of Ice. The artist’s aesthetic is then transformed into bold styles on a series of denim wear, tee-shirts, and more.
The Sean John x Basquiat collection is sold in Macy’s stores and online.
The clothing of L.A.M.B is a lot like Gwen Stefani herself: pretty, edgy, and just a little bit over-the-top. The name of the label comes from the title of her album, Love. Angel. Music. Baby., and incorporates global trends into its pieces. Stefani comes from a family of seamstresses and has always had a singular style, so she’s a natural fit in the world of high-fashion.
gx by Gwen Stefani is her newest contribution to the fashion world. A line of affordably priced accessories that, like L.A.M.B., embodies that unique quality of Gwen’s own sense of style: sexy, sophisticated, edgy, and fun. Her eyewear is quickly becoming a must-have for fashionistas everywhere.