Frankenstein Meets Prada

Mucia's electrifying and hair raising show in Milan

Image Above and Cover Story Image: PRADA Men's 2019 Frankenstein Collection Runway Show-Milan

BY: Andy Shoulders

“It’s ALIIIIIIIVE!”

If you’re a fan of sci-fi/horror, especially Mary Shelley’s “Frankenstein,” then you definitely need to watch Prada’s Fall/Winter 2019 men’s fashion show. Prada paid homage to Shelley’s monster by placing his face onto pencil skirts (the show featured women’s looks as well) and his disembodied hands onto men’s shirts that were also covered with lightning bolts and roses.

PRADA Mens 2019 Frankenstein Collection Runway Show in Milan Featuring Female Model Wearing Black Pencil Skirt with White and purple lined thunderbolts and purple patent leather boots

The “electric” Frankenstein effect could also be felt elsewhere in the collection, with bright fuzzy hats and hairy patches on sweaters reminding us of someone sticking their finger in an electrical socket (Miuccia Prada’s sense of humor has always been a hallmark of the house). Heart patches pinned onto coats also reminded us of Frankenstein’s monster, a violent creature just looking for love. Prada said she found inspiration for the collection from people’s humanity and sensitivity, and from the “weakness and delicacy” of humans at a time of danger and fear. Even the set (foam floors, circuit board runway, and dimmed yellow lightbulbs) had a fantastical feel to it, isolated yet somehow safe and protected.

PRADA Men's 2019 Frankenstein Collection Runway Show in Milan Featuring Male Model Wearing Black Cap and Black Short Sleeve Shirt with Thunder Bolts and Large Pink Heart and Black Studded Shoes

PRADA Men's Frankenstein Collection Runway Show in Milan Featuring a striking female model with short light brown hair and sexy black dress and red patent leather shoes

The show wasn’t all about Frankenstein and sci-fi, though; it was actually quite commercial for Prada. Military was the name of the game for this collection, with dashes of whimsy thrown in (it simply wouldn’t be a Prada show without it). Signature military coats and jackets, suits with high-waisted pants, multiple stacked belts fastening and closing both men’s and women’s jackets, and off-the-shoulder dresses with plunging necklines all made for a perfectly beautiful – and sellable – Fall/Winter collection.

PRADA Men's 2019 Frankenstein Collection Runway Show in Milan Featuring Male Model in long black jacket with large red heart with a safety pin, chunky necklace, shirtless, and black thin pants

“It came out naturally,” Prada said of the collection. “I didn’t know that I wanted to do it, but the only thing I had in mind was military.”

PRADA Men's Frankenstein Collection Runway Show in Milan Featuring Female Model Wearing a Blue Cap, Lilac Hair, green military halter top, navy pencil skirt, large red roses, thunderbolts and blue patent leather shoes

The mood did shift considerably from military at several moments, however. For instance, we saw the interruption of the disciplined military mood by the rock ‘n’ roll of bare chests adorned with multiple necklaces under open jackets. Speaking of rock ‘n’ roll, the show’s soundtrack featured harder-rock versions of music from “The Rocky Horror Picture Show” and “The Addams Family.”

PRADA Men's Frankenstein Collection Runway Show in Milan Featuring Young Male Model with blue eyes, Green Shirt with Frankenstein Graphic and red patent leather shoes

If not for the great fashion, just watch the show for Gigi Hadid’s reaction. It was her first Prada show, and she cried. Something Frankenstein’s lovelorn monster could certainly relate to.