General Idea

A look at the cult favorite art collective


Just published in paperback, General Idea: A Retrospective (1969–1994) presents an overview of the legendary Canadian collective. Founded in Toronto in 1969 by Felix Partz, Jorge Zontal and AA Bronson, the trio adopted a generic identity that “freed it from the tyranny of individual genius.” Their intermingling of reality and fiction took the form of a transgressive, often parodic take on art and society. General Idea left no media untouched—their creative projects included painting, installations, sculptures, photographs, videos, magazines and television programs. General Idea: A Retrospective (1969–1994) covers the collective’s main themes, such as the artist and the creative process, glamour as a creative tool, art’s links with the media and mass culture, architecture and archaeology, sexuality and AIDS.