A PROVOKR Portfolio
Herb Ritts began his photographic career in the late ’70s and gained a reputation as a master of both art and commercial photography. He produced editorial fashion and portraits for Vogue, Vanity Fair, Interview and Rolling Stone, as well as iconic advertising campaigns for Calvin Klein, Chanel, Donna Karan, Gap, Gianfranco Ferré, Gianni Versace, Giorgio Armani, Levi’s, Pirelli, Polo Ralph Lauren, and Valentino, among others. Starting in 1988 he directed many award-winning music-videos and commercials. His fine art photography has been exhibited and collected worldwide. Ritts passed away on December 26, 2002. Here are some classic images of his on Instagram.
Saddened today by the loss of yet another great talent. ‘When I photographed Prince I wanted him to move and show off this side of him that I really enjoy – and he wouldn’t…he has a certain way he feels he should look in photographs. The mystery works. He does hide the power of his eye sometimes. I think he likes to have his power come out onstage. He doesn’t want the camera to capture him. The photograph is like a curtain before the performance.’ Herb Ritts, 1992