Herb Ritts

A PROVOKR Portfolio

Images: Instagram / @herbritts. Above left: Fred with tires, Hollywood, 1984. Above center: Versace Dress, back view, El Mirage. Above right: Paul McCartney. Home page/Fashion page: Cindy Crawford blonde, Malibu.

BY: Dan Dyksen

Herb Ritts began his photographic career in the late ’70s and gained a reputation as a master of both art and commercial photography. He produced editorial fashion and portraits for Vogue, Vanity Fair, Interview and Rolling Stone, as well as iconic advertising campaigns for Calvin Klein, Chanel, Donna Karan, Gap, Gianfranco Ferré, Gianni Versace, Giorgio Armani, Levi’s, Pirelli, Polo Ralph Lauren, and Valentino, among others. Starting in 1988 he directed many award-winning music-videos and commercials. His fine art photography has been exhibited and collected worldwide. Ritts passed away on December 26, 2002. Here are some classic images of his on Instagram.




@mstatjanapatitz @herbritts

A photo posted by Herb Ritts Foundation (@herbritts) on


Repost from @cindycrawford – ☀️ Vibes @herbritts #TBT

A photo posted by Herb Ritts Foundation (@herbritts) on



It's International Yoga Day @herbritts style.

A photo posted by Herb Ritts Foundation (@herbritts) on